Marcus Jidell
Avatarium
Hi. Nice to meet you, as well. I actually started as a cello player at the age of 8, I think. About the same time I heard IRON MAIDEN and SAXON and I immediately fell in love with the sound of a distorted electric guitar, even though I didn't know what it was at that time. Hehe… Before I was 12-13 years old, I picked up my father's acoustic guitar hanging on the wall at home. I tried to figure out how to play it by myself actually and discovered my first chords in my boy room. Funny enough, it was the power chord and that's what I use most of the time now. My first professional band was ROYAL HUNT, but before that, I played with a million different acts, mostly in Sweden.
My friend, Per Schelander, introduced me to ROYAL HUNT. It was a great opportunity for me to be in a band that was out playing in the world and it got me to both Russia and Japan a few times. Andre Andersen, the band's founder, is a very talented man and I learned a lot from him. However, after a few years it was time for me to move on, and the opportunity to play with EVERGREY came up. I joined the band and we did a few tours together (including Brazil) and one album but after a while, it felt like we wanted different things. I always wanted to combine blues and jazz with Hard Rock/Metal, so when Leif and me started to work on the first AVATARIUM songs, I immediately felt like coming home.
I actually started to produce music, since I couldn't afford working with the great ones I admired. So I had to learn how to do it myself. To me, music is not so much about genres, but more about emotions and atmosphere. When I produce a band, I try to find the "heart" or the core of the band and then help them to develop and explore that. Music is not supposed to be just technical and "perfect", its about expressing and finding out who you are and share that with others. Yes I do produce bands on a regular basis. The last albums I released were SOEN's "Lykaia" and THE DOOMSDAY KINGDOM.
I haven't actually listened to that album for a long time, but I think we did the best we could back then and it was also a process where I learnt a lot. I think it was before ROYAL HUNT actually, but I'm not 100% sure here. The music was our tribute to bands like DIO, SABBATH, and OZZY.
That was when Leif and me really became good friends, and soon after that, we started working on the AVATARIUM songs. I was already a fan of CANDLEMASS before and I also really liked KRUX actually, so doom metal wasn't new to me in that way. I have been playing live with both KRUX and CANDLEMASS a few times and love both bands!
Leif called me quite soon after 70,000 Tons Of Metal and asked me if I could help him demo a few songs. He wanted to do something different from CANDLEMASS; a more "70's feel thing". Being a huge EDLING fan, I was more than happy to help. At the time we tried to find a good singer with the right Robert Plant feel, but without success. But when I asked Jennie-Ann Smith to sing on our demos, everything changed totally. I still remember when we recorded "Moonhorse" and how I felt that we had something unique going. Jennie-Ann Smith opened so many new musical doors for us, since she is such a talented musician and singer. She can do everything from singing powerful Rock & Roll to fragile and emotional stuff. It's like having Ronnie James Dio and Emmylou Harris in the same person, you know? AVATARIUM is about light and shadow and to be able to express that, everybody in the band needs to be both extremely sensitive, explosive and technically skilled. The reception from fans has been overwhelming this far and it seems to just keep growing. We are extremely happy and thankful for this!
Leif Edling wrote 6 songs and Jennie-Ann Smith and me wrote 2 songs. As always, the band arranged the music. We have such a great band now with Rickard Nilsson on organ and Mats Rydström on bass… They are both a big part of this album's sound and I'm very happy to join forces with them. As always, Lars Sköld on drums is, of course, also putting his mark on what he does. This album is the best I've ever been a part of and I am so extremely proud of what we accomplished. There's a lot of 60's and 70's feel, but with a modern and heavy sound. Jennie-Ann never sounded better and neither did the band.
Leif didn't play all the instruments on the demo record. I play all guitars and Niklas sings most of the songs, except for "The Whispering". We used drum machine though, since it was just a demo. It's a bit like EDLING's solo album, but it's still a band effort in every way.
I love the album. It's early 80's inspired metal the way it should sound. Leif Edling wrote all the songs and I produced the album and play all guitars. Also you have Andreas "Habo" Johansson playing drums like his life depends on it. Niklas Stålvind is a true metal singer down to the core.
It was a great evening, indeed. We felt very welcomed by the audience and, of course, we want to play more.
You just need to plan stuff well. TDK will not be a touring band in the classical sense, so I'm not too worried.
I think if you listen to both bands, you'll get the picture. They are actually very different and it wouldn't make any sense for me to be in two bands that sound the same.
Cool. So hopefully we can come to Brazil in the future, then with both TDK and AVATARIUM.
Thank you and I miss Brazil, so I hope I'll see you good people soon!!
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