Jay Jay French, founder, guitarist and manager of the world-famous heavy metal institutionTwisted Sister, has delivered a "Bizoir" - part memoir (and essential reading for any metal fan) and part business primer ' inTwisted Business: Lessons from My Life in Rock 'N' Roll, an unexpected, whirlwind, hilarious, transformative story of French's adventure-filled life.
Co-written with Steve Farber, bestselling author and one of the world's top leadership and management experts,TwistedBusinessfollows French's life from growing up as John Segall on the Upper West Side of Manhattan in the '60s - using and selling drugs in Central Park West - to quitting cold-turkey after a near-fatal overdose, to creating and cultivatingTwisted Sister, turning it into one of the most successful brands in the world.
"I brought my life story into this mix as both entertainmentand cautionary tale,"French says."Along with my co-author Steve Farber, we seamlessly weave thestory ofTwisted Sister's remarkable 50-year history (with many legendarynever before told stories) into business lessons thatare applicable to every profession and even to life in general. For the first time, the story of the rise, fall and triumphantreturn ofTwisted Sisteris spelled out in amazing and often surprising detail."
French offers honest, funny, heartfelt, entertaining in-the-rock-band-trenches stories, as well as unique, hard-earned tips and advice to anyone hoping to create their own brand, re-invent themselves, grow a business or simply love what they do.
"It's a blueprint on how to survive and succeed against some of the toughest odds in the business,"he says."The T. W.I. S. T. E. D.method of reinvention (as outlined in the book) will help you turn roadblocks into pathways, chaos into stability and ultimatelyhelp you realize a greater quality of life both personally and professionally."
French started the internationally renownedTwisted Sisternearly 50 years ago and has amassed 37 gold and platinum albums as a musician, manager, producer and executive producer while having performed over 9,000 shows in 40 countries and selling 20 million records around the world. A charter member of the Long Island Music Hall of Fame and the costar of the critically acclaimed documentaryWe Are Twisted F*cking Sister, he is considered a leading expert on vintage guitars and high-end music equipment.
Though legions of fans know French as the yellow and black-clad guitarist forTwisted Sister, he also shines as a business leader who developedTwisted Sisterinto a global brand with multiple revenue streams and built it into one of the most licensed heavy metal bands in history. Host of the popular podcastThe Jay Jay French Connection: Beyond the Music, French is also a columnist as well as a Keynote Motivational Speaker delivering presentations to global Fortune 500 companies as well as to nonprofits.
Twisted Business: Lessons from My Life in Rock 'N' Rollby Jay Jay French and Steve Farber is available now viaRosettaBooks.
Jay Jay French will sign copies ofTwisted Business: Lessons from My Life in Rock 'N' Rollthis Saturday, October 2 atBarnes & Noble in Paramus, NJ.
Jay Jay French online:
Home New
https://www.instagram.com/jayjayfrench
https://www.facebook.com/people/Jay-Jay-French/100063491111465/
https://www.podcastone.com/pd/The-French-Connection-The-Music-Business-and-Beyond
