The first annual FEAR THE RIFF Expo will be coming to Brooklyn THIS SATURDAY - October 7, 2017. Gearheads, effects aficionados and fans who want to meet their heroes alike will enjoy the event, happening at the Brooklyn Expo Center from 10am through 8pm.

The Guitar industry is in the midst of a true renaissance. A surge of innovative boutique and small batch crafters have carved out an exceptional market for true tone seekers and gear heads. FEAR THE RIFF is proud to have assembled the best in boutique guitar effects, amps and accessories in the country's greatest city, New York. For one day, 50-plus vendors will converge upon Brooklyn's expo center to demo their latest creations to industry, press and of course music fans from all over. FEAR THE RIFF Expo is the perfect environment for makers to network, get exposure for their latest creations and sell inventory on-site directly to the public.

In addition to the one-on-one experience attendees will have discussing products with the makers, they will also have access to our SAM ASH Sponsored demo stage. Throughout the day highlighted companies will have a chance to demonstrate products to the crowd. Renowned sponsored artists may show up to promote their favorite essentials and meet their fans.

FEAR THE RIFF has put together a leading line-up of both emerging and established companies. Vendors like Ernie Ball, Roland, PRS Guitars and Boss will be a part of the show. Along with trailblazing pioneers like Jim Dunlop, to boutique mainstays like Black Arts Toneworks. Canada's Millimetric Instruments will be exhibiting for the first time in the US at FEAR THE RIFF. Brand new companies like Night Owl Industries will be unveiling brand new, never before seen products at the Expo.

Fear the Riff is the ultimate destination for musicians, gear lovers, sound enthusiast and rock and roll thrill seekers. SAM ASH will also have a "used gear" buy back station set up on-site! Attendees can trade in old and used pedals for cash making new additions to their arsenal possible.

While you are satisfying your craving for gear, you will also be able to enjoy cocktails from our full specialty bars, award winning BBQ and a full gourmet taco bar by NYC's Pinks Tacos on site.

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News reported by:Jean-François "Thrashing Assault" Briard

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