Doing just fine these days. Lot of new products on my table and promoting the bands: TEN, METAL MACHINE, NUBIAN ROSE, DONNIE VIE, IN FAITH, HOUSTON, SYKSCRAPER, EXORCISM and some more.

With my 40+ years I have been one way or another always involved in the licensing, promotion since 1994 and lately with managing bands. Over the years I had many jobs and titles until 2009 when I took the step and found ROCK'N GROWL Promotion.

The World has completely gone mad. Yes, you can say that. Still we make the best of it and select only the best that we want to work with. It makes no sense to waste time and lose money in this fast paced World. It seems we have lots of artists, acts and music out there and my job is to select the few good ones that are worth my time.

One thing is the promotion and consulting which is a paid job for me and makes my living possible. The management part is clearly my passion and only a handful are in my roster. I want to give them the feel of exclusivity and therefore hand-picked all of them.

Indeed there is always first the idea and I want to give todays artists a platform and representation with the music industry.

We are always out to push the push the artist into the spotlight. The tools we use are social media, newsletters and mainly word to mouth. If an artist is after record deal I can try realizing that license. Then some artists need to find booking agents, tours and so on. Also day to day care sometimes an artist might just need a good friend and an ear that listens. Musicians are very complex and delicate individuals while the music industry and its corporate officers are business men. I am acting as the link between them.

The strategies for career development may vary greatly. Some acts are already established and need very little guidance. Other would have to be built from scratch. I believe fame comes from the hard work form the individual artist. It is what they are doing with their music and not so much the advertising. The listener and fans care more about the actual product than the pictures and some texts below. Not that this wouldn't be important otherwise I wouldn't be doing exactly that. I am just trying to be humble here and take credit for the musician's talent and art.

There is a right which lot of bands would rather avoid doing by making short cuts. Building up a band to the next level was never easy and hard work for the whole team. If for one reason you have only one foul egg in the band that delays thing or is not a team player then the whole project is in jeopardy. Sure luck has somewhat to do with the whole process. Still my job is to position the band or artist in lucky spot and hope they open their arms and hands.

Like with any firm we are growing and expanding. The latest being DREAM RECORD's which is our label sort of speak and with it we can push out more releases than we ever dreamed off. I am sure many new ideas will follow over time.

Whether it is illegal or legal downloads. It's pure promotion for the band. I know this sounds bad and the company or the label is looking big time money. But that's the World we've created now we have to live with its problems and cope. We will find new ways to fund bands and their releases I am sure of that. The question is whether the record labels can survive this financial metal meltdown. You see musicians will always be musicians. Rich or poor it doesn't matter as it never did. They will write new music and are hard to stop. Why should they?  On the other handle have the top ranking A&R's, producers, engineers, distributors that are used to make top dollars. They are the ones not meeting budgets, income and eventually lose their job and company. We need to go back and rethink what went wrong only then we can set new standards.

Thank you very much for this great interview and the interesting questions. Big thanks to all fans, musicians, partners and friends out there! Stay Rock'N'Growl.

Like and follow us:
www.rockngrowl.com
www.facebook.com/RockNGrowlPromotion
www.twitter.com/rockngrowl