Today's' modern Metal scene has taken a head-first dive into a pool of scrutiny from the eyes of many Doubting Thomas Metalheads sporting MOTORHEAD and CORONER T-shirts. But there is quite literally nothing not to love about IN THIS MOMENT's newest album "Blood".  This albummarks a turning point in the band's career; with lineup changes came a dramatic transformation of sound, as the album takes on a haunting industrial tone, reminiscent of NINE INCH NAILS and A PERFECT CIRCLE. "Blood" is intense, alluring, and amped up to insanely supercharged levels of volume, emotion, and innovation.

The self-titled track will pull you in its grasp with its electrifying range of emotion that is so intensely projected through vocalist Maria Brink.Her abilities are truly the epicenter of power in this entire album. Captivating and dynamic, with the means to transform from beauty into beast, her vocals cry out in a pain and anguish that is meant for the listener to connect to. The fierce oxymoronic content of "Blood", the unchecked fury of "You're Gonna Listen," and the sighing laments of "The Blood Legion",will get your blood boiling and your mascara running. "Adrenalize" and "Scarlet" bring out the sexy and alluring nature of Metal in style of MARILYN MANSON and NINE INCH NAILS with slow hard-hitting grooves. And intermittent tracks like "It is Written", and "Aries" give you that much-needed calm before the next storm of a song! "Blood" is an incredible feat for this band, and it showcases IN THIS MOMENT's desire to grow as musicians while still giving us outcast Metalheads something in which to find solace from this strange world.