Heineken U.K. is bringing Kronenbourg 1664 back to the small screens with the first TV support for the premium lager brand since 2006 with the launch of "Slow the Pace", a new integrated advertising campaign which breaks this week.

The first execution in the new campaign shows iconic rock band MOTÖRHEAD performing a slowed down version of their classic track "Ace Of Spades". The campaign begins with a reworked version of MOTÖRHEAD's fast and furious "Ace Of Spades".

Lucas Bergmans, Senior Brand Manager - Kronenbourg 1664 at Heineken U.K., said, "Showing MOTÖRHEAD performing a memorably different version of their legendary "Ace Of Spades" track as they enjoy Kronenbourg 1664 is a powerful and innovative way to deliver the consumer message that Kronenbourg 1664 is a beer that is brewed to be enjoyed slowly - in any circumstances."

The TV campaign will be supplemented by a series of product-focused national newspaper advertisements which will reinforce Kronenbourg 1664's positioning as a premium French beer with a rich flavour and provenance that is fully appreciated when savoured slowly.

Commercial featuring MOTÖRHEAD:

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Source: www.BlabberMouth.Net