This week sees the launch of new US based music entity, Il Sistema Entertainment, LLC. Encompassing a label, publishing and management interests, Il Sistema is owned and directed by music industry veteran Holly Hutchison, aka "anrgirl." Ms. Hutchison comes from a string of label A&R positions where she was an early champion of such artists as Deftones, Alanis Morissette, Blink 182, Slipknot, Saliva, Bosson and Muse.

Il Sistema will kick off with the release of it's first single, "Atlas" from Puebla, Mexico hard rock act BETA later this Spring. "Atlas" from the forthcoming Ep release Medusa was produced by Grammy award winning producer, Milo Froideval at Topetitud Studios in Mexico City. You can check out the self produced music video for "Atlas" directed by Gerardo Gómez for Lola Film Productions filmed in Puebla, Mexico at BETA - Atlas (Video Oficial) - YouTube .

Keep up on everything BETA, at www.facebook.com/betaofical and www.facebook.com/ilsistema