In the latest of its 'Jack Rocks' series of events, Jack Daniel's will be bringing some rock 'n' roll to one of the quaintest towns in Britain; Holmfirth. The iconic Tennessee whiskey brand has invited the Californian rockers RIVAL SONS to give residents a live music experience they won't forget.

RIVAL SONS are used to life on the road as one of America's hottest rock 'n' roll acts. Hailing from Long Beach, California, the band have shared stages with the likes of Lenny Kravitz and Aerosmith, toured all over the world playing cities from Johannesburg to Tokyo and have bagged high-profile TV slots on Late Night with David Letterman and Later! with Jools Holland.

The band will rock Holmfirth, a quintessentially English postcard-perfect town with a population of 1,900 throughout the day on 24th March. Arriving early via helicopter and landing at Holmfirth Cricket Club, RIVAL SONS will be met with a welcome party at the club's pavilion before spend the day hanging out with the town's residents ahead of the gig that evening and filming a video on location. Expect them to be spotted enjoying local pubs, cafes and even meeting the local mayor.

Despite the town being rural, it possesses a hidden music gem in the form of the Holmfirth Picturedrome. A 650-capacity live music venue and one of the world's first cinemas, it made the shortlist in NME and Jack Daniel's quest to find Britain's Best Small Venue in 2014. To top off a perfect day RIVAL SONS will finish by playing a headline slot there. Emerging artists will be given the chance the shine too with support coming from local band Crybabycry who were suggested by the venue's Head Promoter Pete Carr as ones to watch in the future as well as main support from hotly-tipped Domino Recordings signings and Artic Monkeys labelmates The Bohicas. As well as inviting local residents, Jack Daniel's will also be bussing in fans from nearby towns Huddersfield, Leeds, Sheffield and Manchester especially for the one-off free gig.

Things don't end there though as Jack Daniel's and RIVAL SONS are destined to give Holmfirth a high-octane night it'll never forget; The Box Office venue is to be transformed and will host an exclusive aftershow party hosted by Britain's legendary rock 'n' roll clubnight This Feeling, featuring a DJ set from the future face of Radio 1's Chart Show Clara Amfo.

Jack Rocks Your Town continues Jack Daniel's Jack Rocks series of events celebrating live music in real places and follows on from their four-month collaboration with the East London venue Jack Rocks The Macbeth and its ongoing monthly Jack Rocks partnership with iconic independent venues all over the UK.

RIVAL SONS' lead singer Jay Buchanan commented "Rowdy rock 'n' roll, a theatre full of sweaty bodies and Old No. 7? Let's do this."

Michael Boaler, Senior Brand Manager at Jack Daniel's commented "Jack Daniel's has a long and proud history of championing real, high octane live music and we can't wait to bring some of our US home grown rock 'n' roll to Holmfirth to give the residents a day they won't forget with RIVAL SONS. Who knows who might be in the audience? Mick and Keith were from Dartford, Blur from Colchester and Mr. Jack Daniel from Lynchburg, everyone has their roots. Perhaps we'll inspire the next generation with the gig at the Picturedrome on 24th March".